Capitalising on our ability to produce some of the finest fabrics in the world, Gulmohar is one of the few indigenous fashion houses that believe in making top quality fabric their hallmark and a key priority. Gulmohar, by Azra Rahim Shahbaz, the ingenious gold-medallist graphic designer from Lahore, constitutes one of the newest and trendiest fashion brands to hit the local fashion scene and take it by storm. Though still nascent, having launched in April 2016 with their first summer collection, Gulmohar has already made its mark as a fashion house that stands out in the saturating humdrum and blahs of luxury pret wear through its premium designing, high-quality fabric, and enviable value-for-price index. An efflorescent brand equipped with an in-house state-of-the-art production unit, Gulmohar made a niche for itself that came quite naturally to the innovative designer. Equipped with relevant academic excellence, Azra derived her inspiration from a family pedigree of designers, making it easy for herself to help evolve a sister concern out of a family business boasting of a textile production and distribution house. Designing for the contemporary woman and retailing high quality embroidered fabrics, Golmohar has already captured a substantial indigenous and overseas client base, and is all set to grow into one of the most sought-after luxury brands on the kaleidoscopic fashion horizon. Specialising in exclusive pret-a-porter, while embodying the sophistication of high-street fashion, Gulmohar launched its first designer lawn line in summer this year, with over 8 swanky designs to cherish and choose from. Indulging in a wide variety of swish luxe and utilitarian fabrics, ranging from crisp cottons to silk and net dupattas, the summer collection was an instant hit with fashion fanatics and savvy fashionistas, making Gulmohar the talk of the town. Enthused by the unprecedented success of her first sell-out collection, Azra came up with Gulmohar’s autumn/winter line, ‘Romance in Paris’, this August, all set and galvanised to make the collection a complete knockout. The luxury Chiffon line is an epitome of amorous pieces, each one a magnum opus, diligently designed to romanticise cuts and silhouettes, and redefine the varied elements of sartorial elegance and elitism.
Gulmohar blossomed with the dedication and hard work of Azra Rahim Shahbaz, Shahbaz Noor, and Khurrum Shahzad, the awesome trio that together constitutes the team behind the venture. Azra has been a position holder all along during her 4-year degree programme in graphic designing at the Punjab University. She is credited with having done wonders as an art director in various advertising companies, Interflow, Adoptive solutions, and Publicis, to name a few, her career culminating with the establishment of her own advertising brainchild by the name of Media Matrix.Shahbaz Noor is a well-known business professional, having many business concerns to his credit. He has been in the textile production business for as long as he can remember and is also an active member of the Chamber of Commerce. Khurrum Shahzad is a qualified ACMA and finance director at Gulmohar. Armed with over 10 years of experience in the field of embroidered textiles, he is known for making success stories for most of the leading brands. His in depth knowledge of fabric, stitching, quality, processing and sourcing of textile products had always worked wonders in the textile industry.
Company Vision & Mission
Our vision for Gulmohar goes much beyond the mere provision of ritzy fashion collections for fashion enthusiasts all over. The dextrous team of professionals behind Gulmohar feels that fashion icons should also primarily educate the public on how to look their best, without going overboard while following trends. That’s why Gulmohar follows a customer-based philosophy, encouraging women to develop an innate sense of style to be able to effectively combine it with current trends and changes in fashion in order to look their best.
Our design palette is a consistent fusion between East and West, punctuated with a well thought-out blend of traditional, modern, and innovative silhouettes and figurines. We stylize our clients in a way that ensures that staying in style is more imperative than staying in fashion all the time, as fashion changes but style stays on.
Valuing customer satisfaction, we at Gulmohar aim at helping clients to retain their individuality in styling while combining their distinct styles with Gulmohar’s ravishing fashion sense. That is how the fashion house manages to present the most entrancing corsage of creativity for style divas of today.
At Gulmohar, we strive to serve our valued clients by staying focussed on the production of creative designs through organized production processes, puctuating it all with prompt and professional customer service. Affordability is one of our key concerns at Gulmohar. Our studio employs the best graphic and textile designers who are graduates of the top fashion schools. We design for all ages, helping our clients always stay a step ahead of the rest. Our choice of colour, theme, and motifs etc are all well-thought out and carefully planned. Gulmohar has something for all age-groups offering classy high-end fashion with a touch of chutzpah!